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[Vanity Fair] Fyre Festival: Anatomy of a Millennial Marketing Fiasco Waiting to Happen

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Fyre Festival: Anatomy of a Millennial Marketing Fiasco Waiting to Happen

The first chartered jets came in low over the island of Great Exuma’s aquamarine waters that Thursday morning. Most of those who clambered down onto the tarmac were young and excited, anticipating a once-in-a-lifetime weekend adventure on the sparkling white beaches of the Bahamas.

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