Read what I read. View what I've viewed. A list of great content from Ross Siegel.

Home Archive by Category "Business"

Business

Can A Cheap Basketball Shoe be Cool?  The economy, explained, with stories and surprises. Imagine you could call up a friend and say, “Meet …

How “Coachella in the Bahamas,” became the biggest scam of the year

How to Make a Movie Out of Anything — Even a Mindless Phone Game In 2013, a movie producer named Tripp Vinson was thumbing …

Why Hollywood’s Most Thrilling Scenes Are Now Orchestrated Thousands of Miles Away In the summer of 1993, dinosaurs walked through America’s theaters. The first …

Who’s Behind Newsweek? Two days after Barack Obama won reelection, I met a young Chinese woman, whom I will call Anne, in the basement …

How I Built This As a refugee growing up in Tel Aviv, Haim Saban remembers not having enough money to eat. As an adult, …

ESPN Has Seen the Future of TV and They’re Not Really Into It As more fans cut the cord and go mobile, the network …

Imagining a Cashless World A fantastic heist (we like our crimes as smart and magical as dreams) took place some years back, when a …

The eternal mystique of Goldman Sachs Goldman Sachs. The name feels like the bob of a yacht in Biarritz and tastes like the marbling …

How A Revolutionary Ad Campaign Helped To Turn Around Subaru In two decades, Subaru has gone from struggling carmaker to steady success. What changed …